I help brands connect copy, visuals, video and the technical side into one story. You get websites and materials that organise your offer, make decisions easier and genuinely support sales.
- #e-commerce
- #ai
- #content
- #marketing
- #design
- #ux
30 minutes online
Hi, I’m Łukasz. I help companies communicate clearly what they do and why they’re worth buying from.
Day to day, my work is about bringing websites and online stores, graphics, photos and short video formats into one process. I design the digital experience and set up automation on the SaaS platforms you already use, so that from the first frame and headline through to the checkout all communication follows one coherent story that genuinely supports sales.
What interests me most is why people stop at a certain frame, click one button and ignore another, or leave the page altogether. I arrange the narrative, structure and interface so they guide people step by step: see, understand, trust, buy. Your team spends less time firefighting, and customers get a smoother path from first contact with the brand to purchase.
How I work
Conversations with your team, a review of existing materials, data and user behaviour show where communication breaks: what’s missing in the story and where interest drops.
Content, visuals and technology come together as one. Layouts and graphics are designed, video shots planned, copy written and everything implemented on your website or store. Instead of coordinating several vendors, you work with one person responsible for a consistent brand story.
The interface, language and visual layer are simplified, with unnecessary elements removed. Clear hierarchy, well-framed shots and concrete messages help customers understand the offer faster and find the right product more easily.
A system is built: site structure, graphic templates, and guidelines for video and content. This lets you create new materials without starting from scratch or building up technical debt. The solutions are meant to stay stable through future campaigns and changes in your store, not just look impressive at launch.
30 minutes online — let’s see
if our ways of thinking align.
How I can help your business
Blending strategy, content, visuals, and technology to make your brand cohesive, clear, and effective.
I take care of your store’s daily operations and development so you can focus on running your business.
By optimizing pages and purchase flows based on data, managing your product catalog, campaigns, and promotions, I help increase sales while reducing your team’s workload.
Read how the power of empathy in online shopping reduced returns caused by try-ons and send-backs.
Examples of what I do:
- UX and content improvements on product pages
- A/B testing, form and CTA optimization
- Product setup, editing, and organization
- Configuration of promotions and seasonal campaigns
- Payment, logistics, and email marketing integrations
Results:
- Fewer operational tasks on your side
- Higher conversion rates and average order value
I create visuals that catch the eye and build trust.
From photos and graphics to complete marketing material sets — all aligned with your visual identity and optimized for sales.
See the visual presentation prepared for the newly launched cross-border brand motowear.store.
Examples of what I do:
- Banners, newsletters, and social media graphics
- Product photography, retouching, and color correction
- Realistic mockups and product visualizations
- Optimization of graphic elements in your store
Results:
- Stronger brand credibility
- Faster production of marketing assets
Repetitive work gets out of the way so you can focus on what truly matters.
Tools come into play that streamline graphic workflows, product management, and sales operations.
See how nikiniki uses Photoshop automation to produce product photos for hundreds of designs.
Examples of what I do:
- Templates and scripts for automated photo editing
- Bulk product data updates via API or CSV
- Web tools supporting sales and outlet management
Results:
- Saved time and fewer errors
- More effective, personalized campaigns
Telling the story of an event through images — capturing emotion, atmosphere, and what’s most authentic in people.
Working quietly in the background so participants can stay present and engaged, not distracted by the camera. The photographs reflect genuine moments and create a narrative that lives on in communication and the emotions of your audience.
See the photo story from the “Utalentowani” workshops — a group of people passionate about growth and working with their strengths.
Examples of what I do:
- Coverage of conferences, fairs, and meetings
- Key moments and details that define the mood
- Portraits of participants and speakers
- Fast selection and post-processing
Results:
- Images that tell a story
- Emotions and connections captured in each frame
- Visuals that strengthen your brand identity
Together, we’ve achieved more
I collaborate with brands that value consistent communication and real results. See examples of my work and hear from the people I’ve worked with.
botaniki
botaniki.plŁukasz has an exceptional ability to combine logic with intuition. He can grasp the essence of a problem, find the right solution, and implement it for long-term impact. Our joint projects — from moving botaniki.pl to a new platform to developing nikiniki.pl — have shown his sense of responsibility, calm approach, and technical precision.
Woldrew
woldrew.plWorking with Łukasz helped us organize our offer and improve online sales. The new website became a clear and professional showcase for the company, while communication with customers became simpler and faster. The entire process ran smoothly, with great commitment and flexibility toward our needs.
FitStreet
fitstreet.plŁukasz proposed effective solutions for my website and continues to support its ongoing growth. Thanks to his optimizations, the company gained greater visibility and improved sales results. I value his clear approach, quick execution, and full commitment.
30 minutes online
Let’s talk about your brand
Have an idea or a challenge in your online brand? Send me a message or connect with me on LinkedIn — let’s talk about ideas and ways we can work together.
Contact
Company details
Łukasz Szmigiel - szmigieldesignCzarnuszkowa 9/21
Wrocław
Poland
NIP: 7492012098
REGON: 161501450
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Ask the first one.